FOOTBALL, WHEELIES AND THE GAINSTER MOVEMENT
In the heart of Texas, where grit meets grace, Ian Gaines began carving out a legacy that would stretch far beyond the asphalt. What started with a deep love for motorcycles has evolved into a multi-dimensional career encompassing sportbike freestyle, family-centered motorsports, entrepreneurship, and digital storytelling. This is the story of Ian Gaines—The Street King—and the ever-expanding empire known as The Gainsters.
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The Origin of a Rider
Long before the roar of the crowd or the gleam of sponsorship banners, Ian’s connection to two wheels was forged by curiosity and passion. Raised in a tight-knit, faith-centered family, Ian always found joy in physical challenges and adrenaline-fueled moments. That competitive spirit led him to Vanderbilt University, where he played football at the Division I level—a foundation that would later fuel his performance mindset and discipline.
After college, Ian traded shoulder pads for stunt leathers, diving headfirst into the world of sportbike freestyle. In a niche often overlooked, he emerged as a standout, pushing the boundaries of control, creativity, and performance. For Ian, freestyle riding wasn’t just a skillset—it became a stage, a voice, and a lifestyle.
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Breaking Through the Noise
Gaines' rise in the freestyle scene was marked by raw, high-energy performances, viral content, and a relentless drive for excellence. His signature no-throttle hand burnouts became legendary, showing off a level of bike control few could replicate. Ian stood out not just for his skills, but for how he presented them—with artistry, authenticity, and heart.
In 2008, he partnered with LeoVince Exhaust, a brand he still proudly represents to this day. Now, he hosts LeoVince’s Official YouTube Series, bringing viewers inside the world of performance parts while staying true to the streets that built him.
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Family First, Always
Through every twist and turn of Ian’s journey, one constant has been his wife and best friend, Hanne Gaines. A powerful force behind the scenes and on camera, Hanne is the glue of the Gainster family. Whether organizing life on the road, supporting their children’s racing dreams, or joining in on the fun and chaos, Hanne’s presence grounds the movement. She brings warmth, strength, and a fearless sense of loyalty that fuels everything Ian creates.
Together, Ian and Hanne have cultivated not just a brand, but a legacy of love, laughter, and loyalty. Their children, Zion and Irie—known as The mini Gainesters—are right in the mix. From razor cart races after school to full-blown motocross events, the Gaines family turns every moment into content, connection, and inspiration.
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The Gainster Movement
The YouTube channel The Gainesters quickly grew into a movement—part motorsports, part lifestyle, all heart. Videos blend raw bike action with family humor, real-life struggles, and honest wins. It’s this authenticity that has earned Ian and his family a loyal fanbase.
That same energy birthed The Gainster clothing brand—an extension of the values Ian lives by. With bold designs like “Elevation Requires Evolution” and “Balance the Chaos”, the apparel line is more than fashion—it’s a call to action.
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Riding with Purpose
Now in his 40s, Ian Gaines continues to evolve without losing his edge. His podcast, Ian’s Grip and Rip, explores deeper themes like confidence, mental resilience, and how motorcycles make us better humans—physically, mentally, and emotionally.
Even with the chaos that comes with life on the road—including the unforgettable wreck of his van Sonya in Tallulah, Louisiana—Ian continues to lead by example. From strapping a busted door shut with a tie-down to performing with a smile, he reminds everyone watching that setbacks are just setups for the next run.
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Legacy in Motion
What began with a few stunts in a parking lot has grown into a movement driven by purpose, powered by passion, and anchored by family. Ian Gaines is more than a stunt rider. He’s a storyteller, a creator, a husband, a father, and a visionary.
And while his wheels never stop turning, his foundation never wavers—because behind every great rider, there’s a team. For Ian Gaines, that team begins and ends with Hanne and their kids. Together, they’re not just building content—they’re building a legacy